Principles of Marketing


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Principles of Marketing, by Julie Pirsch, Ph.D. is a challenging college level introductory Marketing course similar in content to the first marketing course taken by all students in university and college schools of business across the country. Principles of Marketing is also known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. Any high school level student with basic reading and math skills can handle this course.

This course was created as an elective for high school students interested in pursuing a career in business and for students interested in taking the CLEP Principles of Marketing Exam. On a more formal level, this course provides students with a description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs, and how they are distributed for domestic and international consumption. It examines the economic, government, social, and other environmental forces in relation to the marketing function, placing emphasis on relevant social problems and responsibilities.